DIGITAL MARKETING AND ROI THE SUBJECT OF THE BMA DINNER MEETING

   SARA MEANEY, President of Strategic Grown at Hanson Dodge Creative presented the many ways to measure digital marketing to show management its return on investment.

   About 70 members and guests of the Colorado Business Marketing Association attended the dinner meeting at the Renaissance Hotel on February 8. Meaney discussed how to measure the various digital marketing opportunities marketers have and translate the numbers into ROI to show their value to management.

   For more information on upcoming meeting for BMA go to www.bmacolorado.org.